BRANDON MERCADO

Platform Product Leader

eCommerce & B2B SaaS · AI-Native Workflow

About

I build things — platforms, product organizations, and the processes that make both sustainable.

My path into product ran through a decade of design and art direction first. That's not background noise — it's why I can prototype instead of just specify, design a system instead of just describe one, and walk into an executive presentation with visuals that actually communicate. Product strategy and product craft aren't separate disciplines in how I work.

The throughline across every role has been the same: show up where something needs to be built or fixed, diagnose what's actually broken, and build the thing — whether that's a platform, a team structure, or an intake process that stops destroying engineering capacity.

At Halo Branded Solutions I've been driving platform modernization on a white-label eCommerce platform — authoring the strategic framework for senior leadership, rebuilding product operations from scratch, and shipping a 6-screen AI-driven sales tool from prototype to production in under two weeks. At Inmar Intelligence I owned the 0-to-1 launch of a white-label grocery eCommerce platform, built and led four cross-functional teams, and drove $2M+ in incremental revenue.

I work AI-augmented — Cursor, Claude, and Figma Make are core to how I prototype, qualify requirements, and accelerate delivery. Not experimenting. Building.

I'm pursuing Director-level roles in platform modernization, eCommerce, and AI-enhanced product — particularly at companies where strong product leadership can change the trajectory of the business.

If that sounds like a conversation worth having, reach out.

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