BRANDON MERCADO
Senior Product Leader
Transforming Businesses Through Strategic Vision & Innovation
About
Operating out of the Texas Hill Country, Brandon Mercado is a dynamic product leader whose journey began in Southern California's vibrant design scene. With over 15 years of experience spanning multiple industries, Brandon has masterfully blended his roots in art direction with strategic product leadership to drive transformative outcomes.
His career trajectory reflects a unique fusion of creative vision and business acumen, having successfully navigated diverse sectors including Action Sports Retail, Professional Sports Marketing, Real Estate Technology, eCommerce, and Grocery. His journey across multiple industries has equipped him with a distinctive perspective on user experience and product innovation.
Beginning his career as an award-winning Art Director, Brandon's expertise in design and user experience laid the foundation for his evolution into product leadership. His ability to translate creative vision into strategic product roadmaps has consistently delivered millions in revenue while redefining user experiences across platforms.
Today, as a Senior Product Leader, Brandon combines his creative background with data driven decision making to craft customer centric solutions that exceed business goals. His approach to product development is characterized by a deep understanding of user needs, strategic vision, and the ability to align cross functional teams toward ambitious objectives.
Experience
Product Director, eCommerce
Inmar Intelligence, Winston-Salem, NC (Remote)
December 2021 – April 2025
- Spearheaded the 0-to-1 launch and scaling of Inmar's eCommerce grocery platform
- Drove end-to-end product strategy, growing the platform from zero to four live customers
- Conceived and launched a gratuity feature increasing third-party delivery orders by 22%
- Oversaw search engine overhaul and launch of a net new object oriented product
eCommerce Product Manager
Lamps Plus, Chatsworth, CA
April 2019 – November 2021
- Championed UX/UI improvements increasing customer engagement by 10% and sales by 17%
- Implemented configurable filter UI reducing feature deployment time by 50%
- Orchestrated data pixel deployment across the site in <60 days
Senior Product Manager
Vubiquity, Burbank, CA
February 2015 – April 2019
- Built and launched version 1 of a customer facing content delivery management latform
- Reimagined and delivered version 2 of the platform with expanded reporting and analytics
- Managed end-to-end product lifecycle and client relationships
- Authored UX standards and UI style guide
Core Competencies
Strategic
- Product Vision & Roadmapping
- Cross-Functional Team Leadership
- Revenue Growth & Market Expansion
Technical
- E-Commerce & SaaS Innovation
- AI-Driven Personalization
- Agile/SCRUM Transformation
Values
- Possibility Thinking
- Voice of Customer
- Data-Driven Decision-Making
- Collaboration
- Growth Mindset
Tools
- Confluence
- Cursor
- Figma
- JIRA